Join Douglas Preston, 30+ year professional esthetician, author and business mentor as he teaches the smartest approach to starting and succeeding in a solo skincare practice. Whether you’re considering going into a solo practice or are already in one, this class will be of tremendous value to your career. What’s covered in the session: • What do you want to achieve with your business? • Benefits and challenges of working on your own • Renting or leasing a work space • Your esthetics room setup: What’s needed, what’s not • Service menu decisions • Service pricing • Retail planning • Marketing realities: the facts about new client growth • Mistakes many newly solo estheticians make • Make your solo practice a gift, not a hardship
Douglas Preston’s career spans 30+years in professional esthetics, spa management and skincare career mentoring. His business articles appear in many of the top trade journals and magazines. He is past-president of Aesthetics International Association, and former committee chairman for The Day Spa Association. Preston was named The Day Spa Association’s “Spa Person of the Year” and voted Favorite Spa Consultant in an American Spa magazine readers’ poll. His recently published book, An Esthetician’s Guide to Growing A Successful Skincare Career, is a top-seller among ambitious working skincare professionals. Preston leads The Inspired Esthetician www.TheInspiredEsthetician.Com, a membership-based resource for professional education and career/business mentoring.