Compensation plans for service providers continue to evolve; have you made the leap from the 70's-style to the plans of today? Comprehensive and sophisticated concepts from the business world are being steadily introduced into the beauty business, and are driving behaviors that create both sales and profit. Create a win-win compensation plan and control this single biggest expense on your income statement.

Is your online local Internet marketing sucking wind or non-existent? Are you not getting the results from your SEO or PPC efforts? Come and listen to straight talk and real world, proven Internet marketing muscle from the Internet marketing expert: You will learn the most valuable local online search marketing secrets. How to dominate the first page of Google and use social media sites and Web 2.0 properties to predictably deliver you more clients, more often, spending more and referring moreÖWhoever dominates their local area for what they do makes all the moneyÖ period. Makes sure that is you. All worksheets and checklists provided.

Retail is one of the secrets to the success of every spa professional. The Spa professional's job is to have each guest walk away with what they need to keep looking and feeling great between visits. There is a simple and easy system to have your guests taking your recommendations and walking away with what you know they need. In this class you will gain knowledge and power to effectively work with guests and having them say YES! - Never feel like a sales person again - Increase your client retention - Grow your income in service and retail - Get more consistent referrals If you are looking for an easy way to get clients to say yes to your recommendations, make more money and grow your retail business, this is the class you won't want to miss.

Not all spa services are created equal. Profitable spa services have to be designed, well thought out, and marketed effectively in order to create consistent productivity and profitability. - Learn what services are leading the trends within the industry - Discover what services make money and which don't - Tap into services that boost gift card sales - Learn how to effectively market your spa services to your community

In 20 years our industry has changed very little when it comes to Menu of Services Development. Why this industry has yet to produce a Celebrity Spa Treatment Chef? Why most spa menus in this country look the same? Why do we need 50 to 70 different treatments? Have you ever seen an online video treatment menu? Take a look at the best practices from the food and beverage and hospitality industries and learn how to wow your current and potential clients. You won't believe how often your clients correlate the cost of a massage with cost of a good meal at a well deserved price.

This class is designed for salon/spa owners to help you look at your business with a new set of eyes. First we focus on where you are now then we turn the focus to where you want to be and how to help you get there. We will then talk about the importance of setting goals for you, your team and your company that will set the business up to make you money. Understanding how a clear plan of action is the key to achieving your desired results. You can only hit a goal that has been set! - How to review past performance (what to look for) - Understanding what is missing and knowing where to go from there - Creating a plan of action and following it through - Learning systems & structure that allow you to manage results not emotions

Despite the popularity of professional nail care, nail services may be the most neglected aspect of your spa business. Salon owner and licensed manicurist Jaime Schrabeck, Ph.D. will share her expertise to facilitate safe, odorless and cost-effective nail services in your existing or new spa environment. With this valuable information, your spa can capitalize on the growing trend toward more natural nails, generate additional revenue and increase client loyalty. - Incorporate innovative, odorless nail services into an existing or new spa environment with minimal investment - Provide services that protect the health and safety of your clients and yourself - Expand your retail offerings to include quality nail care products

Identifying the important contact points on how to delivery consistent quality service must be ingrained in every member of the staff. This can only be done if both internal and external factors influencing your business are constantly monitored. This presentation will show you how to set up the process to deliver quality service to your staff and your guests and will be the cornerstone of your success.

Join spa directors from several acclaimed area spas to find out how they have risen to the top in one of the country's most competitive marketplaces. This interactive panel will touch on current trends in the high-end spa market as well as successful marketing, operations and retail strategies. Visit www.iecsc.com for updates on participating panelists.

Are you looking for new ways to merchandise your products and boost retail sales? Attend this session and learn how to use merchandising to capture attention, drive demand and increase your sales. 1. Plan space effectively and maximize the profit per square foot 2. Display and merchandise with sales appeal 3. Create a discovery station and touch points 4. Raise the average spend through Point of Purchase (P.O.P.) 5. Engage clients with sales effective team communication 6. Increase appeal with signage and lighting 7. Avoid costly mistakes Ideal for spa leaders, managers, solo-preneurs, retail and reception teams.

Capturing a client's attention, building a relationship and loyalty in this economic climate is not so easy. Noreen, a nationally known educator, author and beauty business owner will share the many ways to engage them and keep them. Come curious, leave inspired! Warning: This speaker's enthusiasm is contagious; she will make you smile, laugh and maybe even cry! Door prizes and lucky surprises at the end of the class.