Learn what services are leading the trends within the industry How to create a profitable floor plan How to design a profitable retail area What is the ideal business flow for optimum guest experience and retail sales ROI - Discover what services make money and which actually cost you Learn to promote services that boost gift card and retail sales Learn how to define, market, close sales and many additional components that build a successful medical/spa business Know what exactly should be in your job descriptions from financial goals, dress codes, dispensary policies, meetings, advanced education and client policies specific to their positions Learn the top three factors that put a spa in the “red” What your P & L and budget should really look like Learn where you should be in regards to capacity and when to expand Discover how to effectively break down your revenue vs. expenses from advertising to payroll Retail budgets goals/incentives that produce results for staff
Bryan is the author of Wakeup Live the Life You Love in Beauty, and the founder of Essentials Spa Consulting and Durocher Enterprises. Bryan was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher provides coaching, consulting, global industry trends, marketing solutions for med spas, spa and industry professionals internationally. Durocher Enterprises has been published in many articles and has provided business education internationally, including: Spa Asia, A4M Australia, Europe Dubai, TSA, International Beauty Show NY, Organization Mondiale Moscow, Allured’s Face & Body, America’s Spa Expo, ISSE, the Premiere Beauty Show in Orlando, and the International Esthetics, Cosmetics and Spa Conferences, and is a contributor to NBC South Florida Today.