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Fort Lauderdale, Florida
Broward County Convention Center
September 24-25, 2017

Guide to Becoming an Effective Spa Leader (AW5)

October 24, 2016
02:15 PM to 05:15 PM

This course provides attendees with an overview of the spa industry, including foundational information needed to open and operate a spa or wellness center. Sherri will discuss the topics of Financial Key Performance Indicators (KPI), marketing strategies, revenue management, total quality management and human resource management. In addition, there will be a discussion of the soft and hard skills required to become an effective spa leader.


Director of Education, SpaSOS/Sandals Resorts International, Red Lane Spas

Ms. Tennessee has 15 years of experience in the spa industry including the role of a massage therapist, nail tech, spa owner, speaker, writer and professor. In addition to receiving multiple awards throughout her career, Sherrie’s writings have been published in some highly respected industry outlets and she has been asked to speak to many public forums. As a professor at Johnson and Wales University, she provided leadership in the development and instruction of the spa management course on the topics of marketing, spa operations and human resource management. Sherrie is completing a Ph.D. and holds a Masters of Business Administration with a concentration in marketing and entrepreneurship. Ms. Tennessee is currently the Education Manager for Sandals Resorts International - Red Lane Spas.

Additional Fee Required

October 24, 2016 - 02:15 PM to 05:15 PM
Guide to Becoming an Effective Spa Leader (AW5)

Free with Paid Exhibit Hall Admission

October 24, 2016 - 09:00 AM to 10:00 AM
Spas of the 21st Century- Wellness is the Way Forward