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Fort Lauderdale, Florida
Broward County Convention Center
September 24-25, 2017

Retail Reality Check - How to Boost Your Bottom Line and Wow Your Guests (AW2)

October 23, 2016
02:15 PM to 05:15 PM

This workshop has been approved for continuing professional education units (3 CE Contact Hours) for Massage Therapists. NCBTMB approval. TX, FL and GA Boards of Massage Therapy have also approved.
Is it time for a retail reality check? Retail sales bring big money to your bottom line and are critical to guest retention, satisfaction and service success.  Most spas and salons struggle to reach a service to retail ratio above 10% - yet retail sales provide a greater profit margin than services. Why struggle every month when you can start today to bring additional revenue and guests through the door with a retail reality check and plan.  This workshop covers: Where are you right now? The six retail numbers you need to know and track Product selection 101: the tips you need to succeed Pricing for profits: making every dollar count Inspiring and rewarding staff: it’s not just about money How to integrate retail products into every aspect of your business Using gift cards to drive additional retail sales Effective inventory management Competing with online retailers-how to win the game


Owner & Principal, Patti Biro & Associates

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting and education in the personal products, spa and wellness industry. With more than 20 years of experience, Patti’s unique approach to enriching your brand and increasing retail and service sales provides exceptional results for her clients. Her focus creates value and promotes marketing sizzle for clients ranging from medical spa, day spas, boutique hotels, wellness and fitness centers to manufacturers, distributors and educational centers.

Free with Paid Exhibit Hall Admission

October 23, 2016 - 10:15 AM to 11:15 AM
Attracting Men to the Medical Spa
October 24, 2016 - 09:00 AM to 10:00 AM
In Praise of Rituals

Additional Fee Required

October 23, 2016 - 02:15 PM to 05:15 PM
Retail Reality Check - How to Boost Your Bottom Line and Wow Your Guests (AW2)