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Las Vegas
Las Vegas Convention Center
June 23-25, 2018

How to Achieve the Perfect Brows

June 25, 2017
02:45 PM to 03:45 PM

The brows are the most instantaneous way, when property done, to remove years from a woman’s face, it is also the frame of the face. You will learn the proper proportions to correct the brows regardless of facial shape, facial features or eye type (hooded, close set, in set, etc.).

Speaker

Makeup Artist & Hair Stylist, Tracy's Makeup

Tracy is a freelance professional makeup artist and hair stylist with more than 16 years of experience. She splits her time between Las Vegas, Nevada and southern Utah. In Las Vegas, Tracy works in television, video, print and with high-end clients. In southern Utah, Tracy dominates the bridal makeup and hair styling market. Between these two areas, Tracy is constantly working, many times booked a year in advance. She loves the beauty business and is passionate about teaching skills to clients and other beauty professionals.

Additional Fee Required

June 26, 2017 - 09:00 AM to 12:00 PM
Bridal Contour (AW7)

Free with Paid Exhibit Hall Admission

June 25, 2017 - 01:30 PM to 02:30 PM
Lovely Lashes for the Day - Master Your False Eyelash Application
June 25, 2017 - 02:45 PM to 03:45 PM
How to Achieve the Perfect Brows

Lovely Lashes for the Day - Master Your False Eyelash Application

June 25, 2017
01:30 PM to 02:30 PM

In this class we will discuss everything concerning false eyelashes. Starting with choosing the right lashes for your client, to measuring and trimming, application and ending with the blending process. False eyelashes are a great way to add an upgrade to your services which puts more money in your pocket. A fun false eyelash gift will be given away to one lucky class attendee.

Speaker

Makeup Artist & Hair Stylist, Tracy's Makeup

Tracy is a freelance professional makeup artist and hair stylist with more than 16 years of experience. She splits her time between Las Vegas, Nevada and southern Utah. In Las Vegas, Tracy works in television, video, print and with high-end clients. In southern Utah, Tracy dominates the bridal makeup and hair styling market. Between these two areas, Tracy is constantly working, many times booked a year in advance. She loves the beauty business and is passionate about teaching skills to clients and other beauty professionals.

Additional Fee Required

June 26, 2017 - 09:00 AM to 12:00 PM
Bridal Contour (AW7)

Free with Paid Exhibit Hall Admission

June 25, 2017 - 01:30 PM to 02:30 PM
Lovely Lashes for the Day - Master Your False Eyelash Application
June 25, 2017 - 02:45 PM to 03:45 PM
How to Achieve the Perfect Brows

Makeup and Your Service Menu

June 25, 2017
12:15 PM to 01:15 PM

This class is for the make-up artist, esthetician and spa that offer makeup services and want to do makeup or want to build their makeup business. Do you have a service menu? When was the last time you updated it? Perhaps it is time for an update or complete face-lift. Freshen up the way it looks. Add some fabulous new additions. It’s not just about the makeup application, it’s also about how you promote what you do and sell your business or yourself. If you want to book more appointments and sell more makeup, this class is necessary for you. Your phone will be ringing off the hook. Demo and tricks to amping up your makeup and keep those clients coming back for more. Three door prizes will be drawn in the class. Bring your business card.

Speaker

Makeup Artist & Skin Therapist, noreenyoungpro.com

Noreen Young is a nationally known educator, author of a marketing book Entertaining in Your Salon & Spa and creator of three how-to makeup DVDs. An internationally known professional speaker, makeup artist and skin therapist, she loves to travel the globe for the next big thing and to bring that to the beauty professionals. Her work can be seen in blogs and has been featured in Skin Inc, Modern Salon, Dermascope, American Salon, Skin Deep, Les Nouvelles Esthetiques & SPA, Shop Smart Magazine, business journals and newspapers. She is a guest contributing beauty and lifestyle reporter for NBC12 and ABC25 The Chat in Florida. Noreen’s warm and energetic style makes her conference class not to be missed.

Free with Paid Exhibit Hall Admission

June 24, 2017 - 12:15 PM to 01:15 PM
Beauty Quickies...Create a Makeup Bar
June 25, 2017 - 12:15 PM to 01:15 PM
Makeup and Your Service Menu

The Beauty in Men

June 24, 2017
04:00 PM to 05:00 PM

Men are seeking more options to looking their best and combining beauty techniques with services for men can help fill the void for the rising male clientele. This session will address simple but effective conversations, techniques and tools that can help men get the best out of their regimen without feminizing them.

Speaker

Celebrity Grooming Expert & Skincare Specialist, Cole Skincare for Men

Celebrity groomer/makeup artist, Cole Patterson, has been honing her skills all over throughout Hollywood. Her expertise supersedes her resume far beyond makeup artistry, as Cole has been an educator and licensed professional for more than 20 years in the skincare and beauty industry.

Free with Paid Exhibit Hall Admission

June 24, 2017 - 04:00 PM to 05:00 PM
The Beauty in Men

Color Perfect Your Clients and Increase Cosmetic Retail Sales

June 24, 2017
01:30 PM to 02:30 PM

In the professional beauty industry, we have lost cosmetic retail sales to department counters and direct sales models. It has become difficult to stand out in a vast sea of cosmetic competition. Beauty professionals spend hours to become licensed and educated to guide clients to the best products and services for their beauty needs. Take back the competitive edge by offering color education in your salon or spa facility. It is a matter of learning how a client’s perfect colors can make them look and feel their best. This valuable information can then lead to many retail opportunities such as custom blend foundations, color cosmetics, hair color glazing, nail color, etc. You will have a loyal client base that will flock to your spa or salon to get the color perfect products and services.

Speaker

CEO, Skin Perfect & Colore Me Perfect

Jaclyn is a master esthetician, makeup artist, owner of three spas, author and beauty expert for Fox News in midwest Ohio and Southwest Florida, and creator of her own skincare and cosmetics line. She prides herself on helping her clients and staff discover their unique attributes and leverage their beauty and talents. Building a business over the last decade has taught her what makes an impact to futher her business and her career. Her future goals have been focusing spreading her skincare and color knowledge to the beauty industry and giving them the tools to be become successful in their businesses.

Free with Paid Exhibit Hall Admission

June 24, 2017 - 01:30 PM to 02:30 PM
Color Perfect Your Clients and Increase Cosmetic Retail Sales

Beauty Quickies...Create a Makeup Bar

June 24, 2017
12:15 PM to 01:15 PM

This class is for the makeup artist, esthetician and business owner. Not all your clients want to spend time, wear a lot of makeup, nor do they want to do many steps to take care of their skin. Create a Makeup Bar in your business for gals who want to look good on the run. Do a quick makeup application or express makeup lesson and sell her what she needs. Three fabulous door prizes will be drawn during the class. Get ready for a fun, educational session.

Speaker

Makeup Artist & Skin Therapist, noreenyoungpro.com

Noreen Young is a nationally known educator, author of a marketing book Entertaining in Your Salon & Spa and creator of three how-to makeup DVDs. An internationally known professional speaker, makeup artist and skin therapist, she loves to travel the globe for the next big thing and to bring that to the beauty professionals. Her work can be seen in blogs and has been featured in Skin Inc, Modern Salon, Dermascope, American Salon, Skin Deep, Les Nouvelles Esthetiques & SPA, Shop Smart Magazine, business journals and newspapers. She is a guest contributing beauty and lifestyle reporter for NBC12 and ABC25 The Chat in Florida. Noreen’s warm and energetic style makes her conference class not to be missed.

Free with Paid Exhibit Hall Admission

June 24, 2017 - 12:15 PM to 01:15 PM
Beauty Quickies...Create a Makeup Bar
June 25, 2017 - 12:15 PM to 01:15 PM
Makeup and Your Service Menu
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