The real key to a satisfied client is not so much the quality of your facial skills but rather, your people skills! How you greet, consult, listen to and advise your clients is even more valuable to them in the long term than the single treatment you perform at your practice. Douglas Preston will teach you to perform a simple but amazing client consultation that will impress, build confidence and referrals, and make your work more satisfying. Mixing client psychology with a method of questioning and directing, Preston's Client Management consultation session will positively change your career future forever!

Selling a series of facial treatments often seems like a good way to build client loyalty but there's a better, discount-free method to achieve the same goal! Client programming focuses on the selling of specific results rather than price incentives as a means to motivate reliable repeat spa visits. And it works too! Our session will demonstrate exactly how to convince your clients to fulfill a prescribed and pre-paid treatment plan without the need to give away any of your precious service income. You'll never offer a series plan again!

You've been a solo-preneur for awhile and looking to expand your business. Attend this session and learn 10 steps you need to insure successful, sustainable business growth. From finance, to marketing, to team building, you will leave with solid strategies to begin your venture successfully.

Learn strategies & systems using Bumps, Up-sells, Cross-sells and Down-sells to absolutely guarantee a predictable flow of new clients through your door, get your existing clients coming more often, spending more and referring more. If you are not consistently using these strategies daily with every prospect and client you are losing HALF your profits. Come learn in 75 minutes how to do it the right way from a 24 year Aesthetic Marketing veteran. Missing this one will be like flushing money down the toilet… literally.

This session will show you how incorporating hospitality into your spa will allow you to achieve new heights in the industry. Hospitality is the sum of all the thoughtful, caring, gracious, anticipatory behaviors your staff does to make your guests feel important and special. Service and hospitality are not the same behaviors and understanding how they operate together is vital. You will learn valuable tools and techniques that you can implement into your business immediately. Creating an amazing experience for every guest that will get them talking and get their friends coming in your door.

Make your spa a more attractive employer by creating benefits packages that stand out. Not all spas will be able to afford traditional benefits packages, so learn what you can do to create a customized benefits package that works for your spa! Innovative benefits packages raise the professionalism of your business and attract high caliber employees. Simple to create and supportive of what your spa can afford, an employee benefits package creates long term loyalty and motivation from your employees.