Revenue is wonderful, but profit is even better! Has your med spa cash flow met your expectations? Is your spa staff creating service and retail sales that meet or exceed industry benchmarks? We'll examine case studies of medical spa operations and look at what works, and what doesn't, with a special focus on service provider compensation plans. Attend this session to learn how to ensure that your medical spa is capable of producing positive cash flow.

After all the dreaming and business plan writing, what does it really take to run a successful medical spa? Eric Light and Allan Share have been in the spa industry for a combined 60 years, have helped start hundreds of spas in the U.S. and around the world, and know that the difference between success and failure comes down to the basics: • How do you turn a paper plan into a real business? • Does your space meet the technical needs of your equipment? • How do you work with vendors? • How do you manage "equipment life cycle"?

For small med spa businesses, branding is not about slick advertisements and unlimited ad budgets. Small-business branding is about getting your target market to see you as the preferred choice for any medical spa service. Building a brand is not just about what you do, it's about what you do differently from everyone else. What kind of fish are you? Big Fish/Big Pond? Small Fish/Big Pond? Carol will share tons of unique ways to get your message out there regardless of your med spa size. How do you set yourself apart from the competition? Discover the difference in Micro/Macro Branding strategies. Learn the latest tips for searing your message into the shopper's brain. Find out what it takes to get shoppers in the door and spending money with you.

One of the most important aspects of Medical Spa Operations and Management is hiring and maintaining employees. This presentation shows you how to create a system for identifying talent, training and educating your staff and motivating them with compensation and professional mobility.

When we entered this business we thought we'd be rich by now. There are plenty of clients, but we seem to have more month at the end of the money… This workshop will look at where it went, where it should go and how to control and increase cash flow. We'll de-mystify your financial statements, find the elements that are affecting profitability by using practical tools that will help you evaluate and improve your profitability. Compensation, direct costs, overhead, debt and break-even will be discussed, and we'll help reorganize your financial puzzle. You'll leave this workshop with tools and concepts that you can apply to your business immediately!

Well crafted special events can drive new customers, reward and retain current customers and promote new services and referrals. The seven keys to planning and promoting a successful event will be shared. Unleash your inner "pizzazz" with partners, promotion and planning! The emphasis is on "do-able" events that will not break your marketing budget.

In this session, Dana A. Kravetz will provide medical spa owners and professionals involved in the esthetics and cosmetic industry with an essential employment law overview and legal update. Mr. Kravetz will review the key employment and labor law and liability issues affecting the spa industry and present legal information critical for the success of new business owners, as well as those seeking to maintain or grow their business. He will also offer practical guidance on a broad range of employment and labor law issues specific to the spa industry.