Working with beauty businesses around the world, Carol Phillips has the inside track on what it takes to run a successful (and profitable) business in today's economy. More than ever, beauty businesses owners and managers need The SMART Plan in place to re-imagine, re-launch, re-grow and strengthen their core brands while addressing new "emerging consumers." Are you ready to solidify your market position in the turn-around economy? Create your own economic recovery plan. Carol will share proven ways to grow service and retail sales, re-vision customers, re-focus products, and re-staff to maximize market penetration in a tough economic climate.

Restore your Marketing Mojo! Aesthetic Business Owners, Directors and Managers who want to get their hands on the most ADVANCED, cutting edge online & offline marketing systems, automation tactics and outsourcing secrets ever created for the Aesthetic Industry. In this three hour workshop, you will arm yourself with the tools, strategies and systems you need to predictably generate a continuous stream of hot NEW prospects, dominate your local market and future-proof your business. Discover the EXACT technology and outsourcing secrets the top 1% of business owners use to kill their competition and generate enormous automated-profits. All workbooks and checklists provided (Value $1,997.00)

What are the key strategies of these "successful survivors"? Learn how to exploit the unexpected opportunities of a slow-to-recover economy to prepare yourself for a much more profitable future. • Marketing to the New Normal: making your spa freshly relevant for your customers' new values, priorities, and abilities • How to plug profit leaks that still exist in your operation • Desperate measures: some surprisingly common, incredibly bad ideas that will not save your business • Five key internal marketing tactics your staff MUST use to get Back in the Black • How successful survivors have embraced the web and social media • Five words to stop using, and five words to start using, in your marketing communications • The final frontier: compensation plans that support profit

Bringing a professional esthetician into your medical practice or locating your esthetics practice into amedical environment may seem like an ideal business opportunity. However, many medical practitioners and estheticians find that the arrangement is not always as productive and lucrative as first imagined. Profound differences in professionalism, communication, business culture and marketing expectations often lead to disappointing results. How do you bridge the gap between the medical and esthetic professions so all participants can be mutually satisfied? In this valuable and entertaining program you will learn: • How to design a cohesive medical/esthetic program that supports the objectives of both the physician and esthetician. • Communication insights that will overcome barriers to real cooperation. • How to avoid common conflicts and misunderstandings.

Identifying the important contact points on how to deliver consistent quality service must be ingrained in every member of the staff. This can only be done if both internal and external factors influencing your business are constantly monitored. This presentation will show you how to set up the process to deliver quality service to your staff and your guests, and will be the cornerstone of your success.

From sirtuins, telomeres and stem cells to mitochondrial DNA, epigenetics and new knowledge about the dermis, biotechnology is inspiring cosmetic chemists to develop the most revolutionary skincare in the history of our industry. Learn the language of biochemists as you discover the science behind these new ingredient technologies, along with guidelines to explain them in FDA-friendly terms to your clients.

Experience a great way to boost makeup sales in a single, low-cost and profitable event. This class will be loaded with fun and examples of how any size business can host a makeup event. Learn ways to fill the event with clients and potential clients, what to do at the event and how to motivate sales. Demonstrations of taking runway looks to everyday looks, basic applications and makeovers that will impress your audience and be FUN for all. Come to this class prepared to learn, laugh and leave with THE LOOK!

What do you get when you mix a demanding clientele, diverse staff, numerous vendors and a lot of high expectations? A spa! Spas are complex businesses that are challenging to operate successfully in any economy. We'll isolate the four most important factors in spa success, Finances, Marketing, Human Resources and Operations Infrastructure, and review the main elements of each pillar in this jam-packed session. If your spa business is not performing as expected, we'll help you to quickly identify areas which may require some renovation, and develop a plan to increase profitability.

Stop wasting time and money on advertising that doesn't work! Now is the time to take control of your marketing planning. Learn how to build FREE and LOW COST marketing campaigns that drive people to your business and keep them coming back for years. In this interactive class, you will understand the impact that emotions have on your customers and learn how to build upon that connection. You will learn how to position your business to get media exposure, differentiate from your competition and encourage your word of mouth advertising! You deserve to make your marketing work for you! This class offers real life resources and tools from two dynamic spa and salon owners!

Learn from A MASTER of ESTHETICS, Christine Heathman CPE, licensed Master Esthetician and Nominated Esthetic Legend, the essential skin peeling ingredients and secret science of clinical application that are the real point of difference to obtain amazing results for the most challenged skin types! This class will provide step by step practical instruction and is limited to only licensed professionals.

A great compensation package has a combination of fixed and variable pay options, as well as cash and non-cash rewards. In order to hold on to your superstars, you will have to sell your spa as an opportunity. You must make it ultimately clear to existing and potential candidates that working with you is their best choice possible. One of the ways you convey your opportunities of employment, or "Value Packed Proposal," is through your compensation package. In this seminar, we will walk you through the entire process of creating customized offerings that boast an outstanding group of tangibles and intangibles, and put YOU in the driver's seat.

Carol Phillips helps spas and beauty businesses boost their sales. One of Carol's core classes is Sales Killers and Sales Builders. This is the very first class she puts all employees through when she teaches staff on location. In this workshop, Carol will cover eight common sales killers that happen everyday in spas around the globe. Once you learn to flip these common mistakes, you will hear the sing of the cash register. Whether your operation is large or small, Carol's info is sure to work. An esthetician took this class and the very next day sold over $800 in products. A large spa and salon increased their sales $185,000 in the first month after they trained their team with Carol. One prestigious resort increased their sales $43,000 within two weeks of the class. If you can't bring Carol to your spa, bring your entire team to this workshop in Las Vegas. Your business improves ONLY when your people improve