The interrelationship between spas and medicine is an old one dating back to the origin of health spas and curative waters. Today’s spa guest is seeking a one-stop-shop that can deliver classic spa services, as well as cutting-edge medical spa services and wellness programs. This return to an integration of the spa and medicine offers the savvy spa owner or hospitality venue a unique opportunity to expand or enhance their present menu of services. Key topics include: concept and philosophy, licensing and regulatory considerations, operations and marketing for medical spa treatments, wellness programs and weight loss.
Jana has over ten years of experience as a spa director at leading hotels and resorts from Key West to San Antonio. Currently she is spa director at The Spa at Ballantyne, Charlotte, a Forbes Four Star recognized property. She came to the Ballantyne from The Éilan Hotel and Spa in San Antonio continuing a career of innovation in spa and wellness programming. Jana has been instrumental in developing innovative partnerships and collaborations to expand the vision and integration of spa services into the health and medical aesthetics arenas.
Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting and education in the personal products, spa and wellness industry. With more than 20 years of experience, Patti’s unique approach to enriching your brand and increasing retail and service sales provides exceptional results for her clients. Her focus creates value and promotes marketing sizzle for clients ranging from medical spa, day spas, boutique hotels, wellness and fitness centers to manufacturers, distributors and educational centers.
Elizabeth is currently board certified in Internal Medicine. She attended the University of Oklahoma School of Medicine and completed her residency as part of the LSU Charity Hospital system. She has practiced for 30 years in IM and 20 years with Botox as a solo injector with Platinum Plus status and has headed the McRae MD Medical Laser Spa for more than 10 years. She is published in the American Journal of Laser Medicine and Surgery, January 2013 edition. She is an active contributor on medical laser issues for television on KENS5 and Fox29 in San Antonio and is the presenter of the Ferrari Fashion Week South McRae MD Total Beauty Award. She has been showcased in San Antonio Magazine, The Hill Country Weekly and Vive Magazine as well as other publications. She currently is a guest lecturer for Cutera. Dr. McRae is the innovative originator of The Beauty Bug-her mobile laser spa.