In conversations with hundreds of estheticians, I've learned that many professionals struggle with selling retail products to their clients. Let's face it. Many estheticians don't like to sell, even though they realize that retail can play a big role in whether or not they succeed financially as well as meet the expectations of an employer. Are you afraid to sell? Then you must attend this session where we'll discuss what influences client buying decisions, why retailing is critical to your success (and to give clients the results they want), how to overcome the anxiety and fear of selling, and tips for closing the sale. You'll leave this session with strategies and techniques that help you overcome any sales hurdles or challenges.
Jesse is the director of industry relations for Associated Skin Care Professionals (ASCP), the first and largest membership association devoted to providing professional support for skin care practitioners, instructors, and students, with 15,000 members across the USA. Jesse has worked with the association’s massage and skin care members since 1998, and has focused exclusively on the world of esthetics and cosmetology since 2007. She has spent years visiting hundreds of schools, staying close to the issues and concerns of those helping shape the profession as well as the needs of estheticians at every stage of their careers, and is a regular speaker at regional events and trade shows.