International Design Concepts (IDC) creates powerfully unique architecture for spa entrepreneurs. Managing Director Michael Effler began his career designing for Saks Fifth Avenue, Macy’s and Harrods of London. A visionary at the forefront of the emerging spa and medspa industries, Effler founded IDC in 1984. IDC’s holistic fusion of design and consulting services include: theme and signature services, operational space planning, architecture and value engineering and graphics and visual merchandising. For over 30 years the IDC team has designed and developed hundreds of successful spas and med spas around the globe, from luxury hotels such as Marriot, Hilton and Trump Towers, to integrated wellness centers. Based in the eco-friendly Northwest, IDC shares their deep expertise of successful spa environments through international magazine articles and conferences and at www.idc-design.com.