Nancy Griffin is principal of business development and marketing firm, Contento Marketing. With more than two decades of experience in spa education and marketing, she has delivered presentations at IECSC, ISPA, IHRSA, Luxury Travel Expo and Professional Spa London. She is a founding Advisory Board Member of the University of California Irvine Spa & Hospitality Mgmt. Program and has a Master’s Degree in Hospitality Management from Cornell University. Her strong social media presence includes a Twitter following of more than 20,000.