Most business owners would agree that marketing drives business. Creating a plan that delivers on that promise requires one very important ingredient: a cohesive marketing team. Medical spas are generally in an excellent position to implement the latest and greatest in marketing tools and techniques, but as small businesses they are no less vulnerable to the push and pull of office politics. Join spa marketing muse, Janet D'Angelo for a thoughtful discussion on the best way to synchronize marketing and management goals and learn how to develop a cohesive and effective marketing program that has every member of your spa team invested in its success. Discussion will include best practices for marketing the medical spa and introduce several innovative marketing strategies that you can begin to use immediately.

In slow economic times, understanding your business is the key to survival. This course will focus on important business theories to help guide your medical spa through these difficult times. This course discusses basic concepts such as understanding the market and focusing on business opportunities. Managers, spa owners, and estheticians will learn how to grow your business, retain clients and be nimble in the quest for success. You will learn how to set up and evaluate growth indicators. Informative, entertaining and valuable, this must-have information will help you stay alive and thrive during these slow times, no matter the size.

Revenue is wonderful, but profit is even better! Has your med spa cash flow met your expectations? Is your spa staff creating service and retail sales that meet or exceed industry benchmarks? We'll examine case studies of medical spa operations and look at what works, and what doesn't, with a special focus on service provider compensation plans. Attend this session to learn how to ensure that your medical spa is capable of producing positive cash flow.

For small med spa businesses, branding is not about slick advertisements and unlimited ad budgets. Small-business branding is about getting your target market to see you as the preferred choice for any medical spa service. Building a brand is not just about what you do, it's about what you do differently from everyone else. What kind of fish are you? Big fish/Big Pond? Small fish/ Big Pond? Carol will share tons of unique ways to get your message out there regardless of your med spa size. How do you set yourself apart from the competition? Discover the difference in Micro/Macro Branding strategies. Learn the latest tips for searing your message into the shopper's brain, and what it takes to get them in the door and spending money.